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About Anna Anna Bruce’s blend of skills as a marketing consultant, journalist, copywriter and programme consultant could
revitalise your copy or your company. Her speedy service as a journalist and copywriter can help you meet tight deadlines
while her innovative marketing solutions and specialist knowledge have helped many reach a wider audience. Anna Bruce began her academic life as a scientist, gaining a BSc (Hons) degree from the University
of Reading in 1997.
However, in 2002 Anna decided to follow her passion of writing and after completing a Postgraduate
Diploma in Magazine Journalism began to work as a freelance writer.
“Has my scientific mind been lost in candy-floss writing? I don’t think
so”, says Anna, adding, “In the space of a working day I can have discussed the merits of a new low-emissions
engine, interviewed and profiled a TV star and helped someone create a personal statement to get the job of their dreams.
I have to adapt and evolve and I’m confident Darwin had a theory about that!”
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Anna has written for a variety of magazines, under a variety of pseudonyms, predominantly for
the equestrian press.
For seven years she charted the progress of young riders through "Squadwatch" in
Eventing magazine, watching teenagers develop to becoming members of Britain's championship teams and potentially the
heroes of the Olympic Games.
In addition to this she is celebrity profiler and travel writer for The Equestrian
magazine.
In this role she has had the honour of interviewing the likes of the comedian, Jethro, to author, Jilly
Cooper and television presenter, Alan Titchmarsh.
Her equestrian travels have taken her across Britain and Ireland
to South Africa, Slovenia, Bulgaria, Austria and Peru.
Furthermore she has created or edited a wide variety of
material including:
Technical writing In-house newsletters/magazines
Press releases for businesses or PR companies Personal statements for CV and job applications Website copy Advertisement copy and slogans Comment pieces Marketing and business
ideas for start-up and established companies
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TV - Anna enjoyed working behind the scenes as the programming consultant for a series of 12 specialist
TV programmes, devising content and scriptwriting.
Her international client list includes:
Magazine titles from ipc media, Archant Life and Martial Arts magazines including Horse, Horse & Hound, Eventing,
British Eventing, The Equestrian, Heavy Horse World, Your Horse, Horse & Rider, Scottish & Northern Equestrian, Absolute
Horse, Local Rider and more.
PR Companies such as Sirenia, Jo Musson Public Relations, Onside Consulting and Dunwoody
Sports Marketing
SKY TV channel, Horse & Country TV
Individual firms such as Barnmice.com, Back
In Action, Clean Round, JWS Stabling, Twemlows Hall Stud, Sound Riding and the New Forest Wood Burning Centre
From
1997-2007 Anna acted as Director of Communications for Team Fredericks, helping riders, Lucinda and Clayton Fredericks become
the world’s leading three-day-event couple, securing them sponsorship deals, acting as their public relations officer
and instigating the creation of their TV series and DVD.
From 2007 - 2008 Anna acted as Director of Communications
for Team China creating a community of professionals dedicated to enabling the first ever rider to represent China in international
three-day-eventing to compete at the Olympic Games.
Since 2008 Anna has become the designated UK contact for New
Zealand’s leading herbalists, bringing the excellent James Hart Solutions Equine Herbals range to the attention of the
equestrian press and horse owners across the UK and supporting leading event riders supported by James Hart Solutions –
Cordelia Croft (GBR) and Jessie Campbell (NZL).
And she is honoured to work with the British Equestrian Federation
in its Olympic Legacy project, HOOF-Ride London, aimed at increasing participation in equestrian sports in our capital.
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