Anna Bruce

About Anna
Marketing Consultant
Programming Consultant
Contact Anna

Anna Bruce

About Anna
Anna Bruce’s blend of skills as a marketing consultant, journalist, copywriter and programme consultant could revitalise your copy or your company.  Her speedy service as a journalist and copywriter can help you meet tight deadlines while her innovative marketing solutions and specialist knowledge have helped many reach a wider audience.

Anna Bruce began her academic life as a scientist, gaining a BSc (Hons) degree from the University of Reading in 1997.
However, in 2002 Anna decided to follow her passion of writing and after completing a Postgraduate Diploma in Magazine Journalism began to work as a freelance writer.
“Has my scientific mind been lost in candy-floss writing?  I don’t think so”, says Anna, adding, “In the space of a working day I can have discussed the merits of a new low-emissions engine, interviewed and profiled a TV star and helped someone create a personal statement to get the job of their dreams.  I have to adapt and evolve and I’m confident Darwin had a theory about that!”

Click on image to see full size *
Anna Bruce Published Article

Anna has written for a variety of magazines, under a variety of pseudonyms, predominantly for the equestrian press.

For seven years she charted the progress of young riders through "Squadwatch" in Eventing magazine, watching teenagers develop to becoming members of Britain's championship teams and potentially the heroes of the Olympic Games.

In addition to this she is celebrity profiler and travel writer for The Equestrian magazine.

In this role she has had the honour of interviewing the likes of the comedian, Jethro, to author, Jilly Cooper and television presenter, Alan Titchmarsh.

Her equestrian travels have taken her across Britain and Ireland to South Africa, Slovenia, Bulgaria, Austria and Peru.

Furthermore she has created or edited a wide variety of material including:

  • Technical writing
  • In-house newsletters/magazines
  • Press releases for businesses or PR companies
  • Personal statements for CV and job applications
  • Website copy
  • Advertisement copy and slogans
  • Comment pieces
  • Marketing and business ideas for start-up and established companies

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Anna Bruce Published Article

TV - Anna enjoyed working behind the scenes as the programming consultant for a series of 12 specialist TV programmes, devising content and scriptwriting.

Her international client list includes:

Magazine titles from ipc media, Archant Life and Martial Arts magazines including Horse, Horse & Hound, Eventing, British Eventing, The Equestrian, Heavy Horse World, Your Horse, Horse & Rider, Scottish & Northern Equestrian, Absolute Horse, Local Rider and more.

PR Companies such as Sirenia, Jo Musson Public Relations, Onside Consulting and Dunwoody Sports Marketing

SKY TV channel, Horse & Country TV

Individual firms such as, Back In Action, Clean Round, JWS Stabling, Twemlows Hall Stud, Sound Riding and the New Forest Wood Burning Centre

From 1997-2007 Anna acted as Director of Communications for Team Fredericks, helping riders, Lucinda and Clayton Fredericks become the world’s leading three-day-event couple, securing them sponsorship deals, acting as their public relations officer and instigating the creation of their TV series and DVD.

From 2007 - 2008 Anna acted as Director of Communications for Team China creating a community of professionals dedicated to enabling the first ever rider to represent China in international three-day-eventing to compete at the Olympic Games.

Since 2008 Anna has become the designated UK contact for New Zealand’s leading herbalists, bringing the excellent James Hart Solutions Equine Herbals range to the attention of the equestrian press and horse owners across the UK and supporting leading event riders supported by James Hart Solutions – Cordelia Croft (GBR) and Jessie Campbell (NZL).

And she is honoured to work with the British Equestrian Federation in its Olympic Legacy project, HOOF-Ride London, aimed at increasing participation in equestrian sports in our capital.  

* Images courtesy of MAI Publications, publishers of The Equestrian Lifestyle and Ireland's Equestrian

Copyright © 2018 Anna Bruce

Pilgrims, Broadmead, Sway, Nr Lymington, Hampshire, SO41 6DH